International Expansion of Your Brand

Distributing, licensing, and franchising in the international market has seen a rapid increase in recent years. More and more U.S. and Canadian companies are going into the global marketplace and seeing a growing share of their revenue coming from international operations. Expanding your brand internationally is not always easy, but it can produce tremendous financial long-term rewards. Some of the reasons that make foreign markets appealing to U.S. and Canadian companies are:

  • International brand recognition
  • Increase growth potential
  • Diversify company's market
  • Protection from the effects of economic cycles
  • Increase value of the brand
  • Increase share of company's revenue
  • Global branding
  • Improving operations
  • Low risk and minimal investment
  • Building strong relationships world-wide